Step-by-Step: Launch Your First Promotion Campaign

Launch Your First Promotion

This workflow helps you launch campaigns with clean tracking and better creative relevance.

Step 1: Choose campaign objective and type

  • Select the promotion type that matches your goal (traffic, product visibility, or store discovery).
  • Define marketplace context before media upload.

Step 2: Set budget and schedule

  • Set daily/total budget, date range, and expected pacing.
  • Use conservative budgets for new campaigns until baseline performance is known.

Step 3: Configure destinations and tracking

  • Link creatives to correct listing/store/category targets.
  • Validate URLs and tracking logic before approval.

Step 4: QA creatives by device

  • Confirm image dimensions for desktop/tablet/mobile slots where available.
  • Review readability of text overlays on smaller screens.

Step 5: Monitor and iterate

  • Track impressions, clicks, and spend behavior after go-live.
  • Rotate weak creatives quickly and keep high performers active.
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