Launch Your First Promotion

This workflow helps you launch campaigns with clean tracking and better creative relevance.

Step 1: Choose campaign objective and type

• Select the promotion type that matches your goal (traffic, product visibility, or store discovery).
• Define marketplace context before media upload.

Step 2: Set budget and schedule

• Set daily/total budget, date range, and expected pacing.
• Use conservative budgets for new campaigns until baseline performance is known.

Step 3: Configure destinations and tracking

• Link creatives to correct listing/store/category targets.
• Validate URLs and tracking logic before approval.

Step 4: QA creatives by device

• Confirm image dimensions for desktop/tablet/mobile slots where available.
• Review readability of text overlays on smaller screens.

Step 5: Monitor and iterate

• Track impressions, clicks, and spend behavior after go-live.
• Rotate weak creatives quickly and keep high performers active.

More help: Browse the complete EzBuyCo how-to guide library, including seller fees, Shopify, restaurant POS, shipping, promotions, reporting, and payouts.