The short answer: Use Manage Shop to maintain your shop name, public address, branding, policies, and invoice information.
Start in Manage Shop → General
Identifier is the internal name used to identify the shop. The SEO-friendly URL field controls the shop’s public address; the preview below the field shows the resulting link. Choose a clear, stable name and check the preview after saving.
Keep phone, country, state, and postal code accurate. Display status controls shop visibility subject to account and marketplace eligibility. Required fields must be completed before the form can save.
Add the right branding
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1
Open Media
Choose Manage Shop → Media to upload the shop logo and banner.
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2
Follow the field dimensions
Use the dimensions and accepted formats shown beside each upload. Check the desktop and mobile versions where separate previews are available.
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3
Review the public shop
Open the shop link and check that logos, banners, and collections display clearly.
Keep policies and invoice information consistent
Use Store details & policies for customer-facing descriptions and policy text. The numeric return and cancellation windows live in General. Follow the store policy guide so those values and the written policy agree.
Payment policy explains the payment terms offered by your shop; it does not enable a payment method at checkout. Seller information describes your business, while additional information can cover useful details that do not belong in another policy field. Keep these public descriptions clear and consistent with the actual service offered.
Use the invoice information field for business information required on your invoices. Keep this information accurate and limited to what belongs on customer invoices.
For warehouse privacy, pickup availability, and the gap before the first pickup slot, follow the pickup guide.
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