The short answer: In a product advertising campaign, choose External websites (product ads) under Locations and finish the campaign review. Eligible publishers can then retrieve approved, active product ads. External referral clicks are currently not billed.
Choose the external placement deliberately
Existing campaigns are not automatically enrolled in external distribution. Leaving every location unchecked allows the supported EzBuyCo placements only. Select External websites (product ads) explicitly if you want this product campaign made available outside the marketplace.
External distribution uses the product image, seller listing title, current public price, and marketplace destination. Keep those details accurate and review campaign settings before submitting.
Create or update a product campaign
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1
Open Advertising
Create or edit a product campaign belonging to your seller account.
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2
Choose the product and campaign rules
Check the product, dates, hours, budget, keywords, and negative keywords.
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3
Open Locations
Select External websites (product ads) and any intended EzBuyCo placements.
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4
Save and finish review
Check the review and active status. A saved draft or rejected campaign is not eligible for distribution.
Know why an ad might not appear
- The campaign must be approved, active within its schedule, and eligible under its current wallet and budget rules.
- The seller must own the product and the shop/account must remain eligible.
- The listing must be available, have a visible positive price and an image, and pass listing-content checks.
- Contextual keyword rules can exclude the product from a publisher request.
- A publisher has to install or implement the distribution feed. Selecting the placement does not guarantee that a particular site will show it.
Keep referral traffic separate from billed campaign clicks
External product links carry campaign and publisher attribution. These external referral clicks are not charged through the marketplace PPC billing endpoint and do not increment the marketplace billable impression/click counters.
Publisher billing, revenue sharing, and Google/Microsoft merchant account connections are separate from this distribution option. Disabling the campaign or removing the external placement removes future eligibility; publishers must respect the short feed cache period and remove stale ads.
Frequently asked questions
Does external placement enroll me in Google or Microsoft Shopping?
No. It makes an eligible product campaign available through the EzBuyCo publisher feed. Merchant feed and account connections are separate.
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