The short answer: Choose a measurable campaign goal, target the correct storefront and destination, set a controlled budget and schedule, verify creative on each device, and evaluate promotion charges against profitable orders—not clicks alone.
Start with a product, audience, goal, and limit
Promotions can send shoppers to a product, shop, or other supported destination. Pick the storefront where the offer belongs, define the intended audience and schedule, and calculate the maximum promotion cost the expected margin can support.
Review seller fees before using an aggressive discount or bid. Revenue growth can still lose money when product cost, fees, fulfillment, returns, and promotion charges are ignored.
Create and fund promotion placement carefully
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1
Select the promotion type
Choose the supported product, shop, banner, or marketplace opportunity.
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2
Set destination and creative
Use a working destination and truthful title, media, and offer copy.
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3
Set schedule and budget
Use dates, daily limits, bids, or charges that fit the campaign test.
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4
Review Promotion Charges
Reconcile debits and results during the campaign rather than waiting until it ends.
Use the right merchandising tool
| Tool | Best use |
|---|---|
| Special price | A time-bounded or listing-specific lower price. |
| Volume discount | A quantity threshold with a predictable per-order discount. |
| Buy together | A complementary product group shown as a combined purchase opportunity. |
| Related products | Relevant discovery links without promising a bundle discount. |
| Marketplace banners | Storefront-aware creative sized and uploaded for the intended desktop or mobile placement. |
Measure contribution, not vanity traffic
- Compare impressions, clicks, orders, revenue, promotion charges, refunds, and contribution margin.
- Check that promoted products remained active, in stock, correctly priced, and fulfillable.
- Separate New, Used, and Food results when the buyer intent or fulfillment model differs.
- Pause or revise a campaign that spends without producing profitable, supportable orders.
Frequently asked questions
Is a promotion charge the same as seller commission?
No. Promotion charges are optional growth costs; the standard marketplace commission and transaction fee are recorded separately on seller orders.
Why does a banner look wrong on mobile?
Use the dedicated media slot and dimensions for that storefront and device rather than relying on one image to crop everywhere.
What should determine campaign success?
Use profitable orders and contribution margin alongside impressions and clicks, including fees, promotion charges, fulfillment, and refunds.
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